PRODNOSTIC

Publisher Recruitment for brands

Find the publishers your brand should work with.

We help brands with affiliate programs find, recruit and activate relevant publishers for gift guides, reviews and product roundups that support offsite visibility across shopping content, search and AI answers.

Get a publisher shortlist

Trusted by

  • Universal Yums
  • NinjaTrader
  • CVS
  • Bushnell
  • Alphalete

Find. Recruit. Activate.

  1. Phase 01

    Find

    Identify publishers whose audiences, categories and content fit your products. We consider your affiliate offer and existing relationships to build a relevant outreach list.

  2. Phase 02

    Recruit

    Start conversations, handle follow-up and help interested publishers take the next steps toward joining your affiliate program.

  3. Phase 03

    Activate

    Coordinate product information, affiliate links, offers, samples and publishing follow-up so interested partners have what they need to create coverage.

Put the right publishers in your Q4 plan.

Focus outreach on the seasonal coverage that fits your products, audience and affiliate offer.

  • Holiday gift guides

    Gift recommendations for the people, interests and price points your products serve.

  • Category recommendations and product comparisons

    Relevant ‘best of’ lists, comparisons and category roundups.

  • Black Friday and Cyber Monday coverage

    Accurate offers and promotion dates for timely shopping coverage.

  • Updates to existing shopping articles

    Existing articles where your products could fit a seasonal refresh.

Build visibility beyond your own website.

Relevant publisher coverage gives shoppers more places to discover and evaluate your brand. Gift guides, reviews and comparisons can also become sources for search and AI answers, supporting your brand’s offsite visibility.

Working together.

Prodnostic handles

  • Publisher research and prioritization.
  • Recruitment outreach and follow-up.
  • Activation, publishing coordination and follow-up.
  • Progress reporting and tracking live coverage.

Your brand provides or approves

  • Affiliate program details and offers.
  • Product priorities and relevant assets.
  • Existing or protected publisher relationships.
  • Samples and shipping where agreed.
  • Any proposed paid placement fees.

Scope, responsibilities and any additional costs are agreed before work begins.

Publishers make their own editorial decisions and write their own coverage. Affiliate commissions, samples, shipping and any approved paid placement fees are additional.

See every stage of each publisher relationship.

See who we are pursuing, what has happened and what needs to happen next.

  1. 01

    Publisher identified

  2. 02

    Contacted

  3. 03

    Interested

  4. 04

    Recruited or joined

  5. 05

    Content published

  6. 06

    Next action

Illustrative report format

Publisher A
Reason for fitAnnual gift guide in your category
Outreach stageReplied, interested
Program statusJoined the program
Coverage statusNot yet published
Next actionSend product samples
Publisher B
Reason for fitRoundup ranks similar products
Outreach stageFollow-up sent
Program statusNot joined
Coverage statusNot yet published
Next actionAwait reply

Which publishers should be on your list?

Share your brand, affiliate program and priorities. We’ll review the fit and the next step.

Find gift guide publishers for your brand.

The shortlist preview is free and introduces our managed Publisher Recruitment service.

Prefer to handle the research yourself?

Explore WhoCite →